Prompt - Best Practices
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Prompt - Best Practices
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My prompt does not implement the instructions.
Use words like "important"
Important: Answer in a maximum of 3 sentences.
Use uppercase letters (especially for adjectives)
IMPORTANT: Answer in a maximum of 3 sentences.
Use bold letters (especially for adjectives)
Important: Answer in a maximum of 3 sentences
Use bullet points or numbered rules.
AI follows better structured instructions.
Use only content from the document.
No interpretations.
Answer in a maximum of 3 sentences.
Actively limit the scope of action.
Use phrases like:
"Answer only with facts."
"Don't add anything that isn't in the text."
"No guesswork."
Test different models.
Some models (e.g. Sonnet or Gemini) interpret more creatively, others (e.g. Haiku) follow instructions more strictly.
Influence of personality from the prompt!
A personality describes the style, tonality, and angle from which the AI responds. If you pretend that the AI is a tech expert, for example, it will answer in a more detailed, fact-oriented, and rather sober way. A "sales person", on the other hand, formulates in a more motivating, solution-oriented way and with more focus on benefit arguments.
Different situations require different types of communication. Customers feel better taken care of when the AI "speaks" in a way that suits the situation – whether in support (empathetic) or in the sales process (solution-oriented and convincing).
Tip: Try to define different personalities on clearly defined topics (e.g. if you ask about safety, please answer as...)
Below you will find examples of the personalities:
The technology expert
Characteristics: Detailed, analytical, fact-oriented.
Application: For products that require explanation, technical documentation and in-depth questions.
Value: Builds confidence in competency and supports implementations or product testing.
👉 "Respond as a technical expert who provides accurate, detailed, and technically sound information."
The solution-oriented sales consultant
Characteristics: Persuasive, benefit-oriented, results-focused, direct, pragmatic, proactive.
Use: Supports sales conversations and emphasizes business value. Responds quickly and provides clear suggestions for action, without detours
Value: Drives deals and combines product with concrete added value for the customer. Saves decision-making time, conveys efficiency and increases satisfaction
👉 "Respond as a sales consultant who emphasizes the benefits and added value for the customer and offers direct pragmatic problem solutions"
The empathetic, trust-building consultant
Characteristics: Serious, clear, competent, factual, friendly, patient, customer-oriented.
Use: Builds trust in the early stages of the sales process by making benefits and risks transparent. Especially valuable in support or escalations.
Value: Assists clients in making big investment decisions and reduces uncertainty. Creates positive experiences, strengthens long-term relationships and customer loyalty.
👉 "Respond as a trusted advisor who explains complex issues clearly and comprehensibly, who shows understanding and responds in a customer-friendly way."
The Industry Insider
Characteristics: Specialized, knows trends, speaks the language of industry.
Application: Combines product features with industry-specific challenges.
Value: Increases relevance and shows that you really understand the customer's world
👉 "Respond as an industry expert who knows the language and trends of the industry."
The future-oriented innovator
Characteristics: Inspiring, visionary, trend-conscious.
Application: Places solutions in the context of digitalization, sustainability or automation.
Value: Positions the company as future-proof and motivates customers to invest in modern solutions.
👉 "Respond as a visionary innovator who puts opportunities and future trends at the forefront."
The Security & Compliance Expert
Characteristics: Careful, thorough, rule-oriented.
Application: When topics such as data protection, compliance or risk hedging are in the foreground.
Value: Creates security and shows that standards and regulations are being met.
👉 "Respond as a security and compliance specialist who considers risks and rules."
Overview
Personality | Properties | Use | Example Prompt |
|---|---|---|---|
Tech Expert | Detailed, analytical, fact-oriented | For products that require explanation, technical documentation and in-depth questions | Respond as a technical expert who provides accurate, detailed, and technically sound information. |
The solution-oriented sales consultant | Persuasive, benefit-oriented, results-focused, direct, pragmatic, proactive | Provide fast, concrete proposals for action | Respond as a sales consultant who emphasizes the benefits and added value for the customer and offers direct pragmatic problem solving. |
The empathetic, trust-building consultant | Serious, clear, competent, factual, friendly, patient, customer-oriented | Build trust in early sales phases | Respond as a trusted advisor who explains complex issues clearly and comprehensibly, who shows understanding and responds in a customer-friendly way. |
The Industry Insider | Specialized, trend-conscious, speaks customer language | Linking product/service in an industry-specific way | Respond as an industry expert who knows the language and trends of the industry. |
The future-oriented innovator | Inspiring, visionary, trend-conscious | Show solutions in the context of trends and future topics | Respond as a visionary innovator who puts opportunities and future trends at the forefront. |
The Security & Compliance Expert | Careful, thorough, rule-oriented | Data protection, compliance, risk protection | Respond as a security and compliance specialist who considers risks and rules. |
My answer is too long – how can I control this?
Limit the desired length directly in the prompt (e.g. "Keep it short - in a maximum of 5 sentences")
Specify the answer format!
Structured responses are easier to read and faster to use.
Depending on the use case or keyword, you can tell the prompt:
"If a product comparison is requested, give your answer as a list of 3 benefits"
"If..., then explain step-by-step"
"If..., then use a short FAQ structure"
Exclude answer types!
Command the prompt to avoid irrelevant, overly complicated, or too "promotional" responses.
You can give commands to the prompt up to the complete exclusion of subject areas.
Example:
Answer briefly, without marketing phrases
No technical details, only business level
Once product category X is included in your response, remove the contact details from your response
Never refer to specific ISO or DIN standards
The AI responds with "Information not available" even though it is there.
Make sure the correct columns/documents have been included
Make sure that feedback has been given (if necessary several times). Rate the answer with a thumbs up – this helps the AI learn. Link
Why are some Excel data not taken into account?
Make sure the correct data is included in the correct column. Link
Make sure you tell the prompt that they have access to technical product data. Example: You have access to product data and its technical characteristics.
Make sure you tell the prompt where to find it. Example: In the product data you will find an entry contact person. When recommending a product, always name the contact person.
Can I add links to my answer?
Make sure that feedback has been given (if necessary several times). Rate the answer with a thumbs up – this helps the AI learn. The links always follow the same principle: the name comes in the square brackets and the link in the round brackets. In the example shown here, the links would then be displayed as follows: technical documentation & technical advice
If the gaming laptop product type is included in your answer, conclude the answer with the following note: "To find the right gaming laptop, please feel free to use our [technical documentation](https://www.foxbase.de/), or contact the [technical advice](https://help.foxbase.de/).
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